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avatar for Chris  Grindem

Chris Grindem

The Utmost Group
Executive Director
Detroit, West Bloomfield
Branding and why it's so much bigger than marketing, sales and promotion.
Target audience (customers). How to identify the tight ones, and engage others like them authentically.
How to stop talking about yourself, and say things that are motivating.
Why you have to sell end-end benefits, not just facts and logic.
Why if your website sucks, then so does your brand.
Whatever else is bothering you about your brand, marketing and/or communications.