A showcase and brand and storytelling of successful local brands across a wide range of sectors. Each brand will have a booth showcasing one or more product as well as branding materials and have 10-minute presentation telling their story and sharing a few key factors to successful brand development. Focus is on product design and branding, for any entrepreneur wanting to build a brand and elevate their business.
Come meet some of Detroit's favorite startup brands, including: BonBonBon, Christina Fehan, Corbe Company, Detroit Bikes and The Smile Brand!
What is the difference between your “business” and your “brand”? (Is there a difference?)
How important is your story to creating your brand?
What is the role of art/design (graphic/web design, creative marketing, package design etc…) in conveying your story and creating your branding image?
Why is creating your brand/image key to building a successful business? How does it help connect you to your key demographic?
What are unique challenges (or advantages) to brand development in your sector?