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Thursday, May 26 • 5:00pm - 7:00pm
Designing A Brand

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A showcase and brand and storytelling of successful local brands across a wide range of sectors. Each brand will have a booth showcasing one or more product as well as branding materials and have 10-minute presentation telling their story and sharing a few key factors to successful brand development. Focus is on product design and branding, for any entrepreneur wanting to build a brand and elevate their business.

Come meet some of Detroit's favorite startup brands, including: BonBonBon, Christina Fehan, Corbe Company, Detroit Bikes and The Smile Brand!

Themes include: 

What is the difference between your “business” and your “brand”? (Is there a difference?)

 How important is your story to creating your brand?

What is the role of art/design (graphic/web design, creative marketing, package design etc…) in conveying your story and creating your branding image?

 Why is creating your brand/image key to building a successful business? How does it help connect you to your key demographic?

What are unique challenges (or advantages) to brand development in your sector?


Phillip Simpson

Phillip Simpson is the founder of The Smile Brand.

Thursday May 26, 2016 5:00pm - 7:00pm EDT
4th Floor A @ #ChaseBasecamp / Masonic Temple